Titan OS: Everything you need to know about the new OS on Philips TVs

Titan OS

Philips introduced the new Titan OS operating system for its TVs at the TV/Audio event in Barcelona. The platform will be used in LCD models and some OLED TVs in 2024. How good is this system? What is Philips’ goal in releasing his own OS Titan? Which Philips TVs in 2024 will use this OS?

Pasted 9Titan OS – on Philips TVs

Philips Titan OS operating system for LCD and OLED TVs offers an improved user interface and partially replaces Android / Google TV. Initially, Titan OS will receive the PUS8909, PML9009, OLED759 TV series. The system supports cross-platform search, casting and displays content in a fairly user-friendly interface.

Applications are updated via a cloud server, without local storage. Titan OS will increase Philips’ revenue from its own advertising by becoming independent from Google’s advertising partnerships. Titan OS, as presented in the press release, aims to provide its users with an “improved, fast and intuitive experience.”

 

The operating system also has keywords that almost every TV manufacturer has used for their Smart TV platform. Similar buzzwords were probably used in the Philips Saphi operating system , which was gradually discontinued over the years.

But, as they say, a new OS means new success! With the release of Titan OS, Philips is partly moving away from Android TV and Google TV. Although Google TV will still remain in the flagship series of 2024: OLED+959, OLED+909, OLED809. It is highly likely that these series or their successors will also rely on the new system if Titan OS is successfully introduced.

Philips OLED759, The ONE and The Xtra

In its launch year, Titan OS will be available on the PUS8909 (The One), PUS8309, PML9009 (The Xtra) and the entry-level OLED759 series. Below series such as PUS8109 or PUS7149 can also be equipped with Titan OS.

The event also said that last year’s models should also be upgraded. Accordingly, there is speculation that the direct predecessors of the series affected in 2024 will move to Titan OS.

 

Titan OS - on Philips TVs

Possibilities

The new interface of Philips Smart TVs seems not so much revolutionary as it is the best of the already proven full-screen versions of competitors. This means that customers who have previously used a TV from another manufacturer will also be able to navigate smartly.

The Titan OS operating system has a menu that gives access to search, home screen, channels (IPTV), applications, signal inputs and settings. Below that is the “sponsored content” area, which takes up about a third of the image. The following are the most popular applications that you can freely select and move.

A certain number of apps should always remain on the launcher, even when not in use. You can also follow recommendations and previews of movies, TV series that can be accessed through registered streaming apps. The developers were very proud of Search, which allows users to search for content across multiple platforms.

Selecting a genre also makes your search easier. This makes it easy to find relevant content depending on your mood. The system also has a casting feature that is compatible with Chromecast. This makes it easy to stream content from your smartphone, tablet or TV to your Titan OS TV.

By the way, this is also one of the easiest ways to transfer content from applications that are not yet supported to your TV. Streaming applications are accessed through a cloud server. That is, apps are probably not stored, managed or updated locally on the TV as they were previously.

The choice of services is really more about the links that can be used to access web applications through the central Titan OS cloud server. This ensures that the application is always up to date. How well this connection works in everyday work remains to be seen.

Applications must be accessed over the Internet, which may increase download times. In this context, the question also arises, what happens when you are watching content and at the same time the application is updated on the cloud server? Let’s see if this approach beats classic local app installation.

Ads on Titan OS

The change is not completely unexpected, and it is understandable. With the release of Titan OS, Philips has brought on board an ambitious new partner that will definitely be more responsive to the needs of TP Vision (Philips TV).

The biggest selling point for TP Vision is definitely better advertising marketing since the company will no longer have to pay Google a pretty penny for it. In this way, Titan OS will increase profit margins after the initial sale of TVs and will also ensure future investment and development of the TV brand.

With the launch of Titan OS, the line of operating systems for TVs has expanded even further. The new operating system will now compete with LG webOS, Samsung Tizen, Google TV, Android TV, Fire TV, Roku OS, Vidaa (Hisense) and My Home Screen (Panasonic). The final version of Titan OS on consumer TVs has already been released for testing. Many areas of the system, such as settings, are not yet shown due to the early presentation of the platform.