Nokia introduced Pure UI branded interface design with an emphasis on minimalism
NOKIA INTRODUCED PURE UI - BRANDED INTERFACE DESIGN WITH AN EMPHASIS ON MINIMALISM
Nokia’s design team has officially unveiled its brand new interface design language called Pure UI. Probably, in the near future, this interface may appear in Nokia smartphones, as well as in other products that the former industry giant plans to release. And even with a cursory glance at the new interface, we can say that designers are betting on the ultimate minimalism, conciseness of elements and the flexibility to integrate various solutions in appropriate use cases. For example, buttons drawn by Nokia designers would be appropriate for a smartphone interface, as well as in a smart home application or even on a website.
As with any interface design language, the company’s developers have formed several key elements that determine the overall look and feel of Pure UI. For example, the most important component of the new design, the developers themselves call the Nokia Pure font, which is presented in three states (thin, standard and bold) and is used on all user interface elements. Also, the designers have drawn a lot of new icons that look quite smooth and light, but their line thickness can be changed to suit the requirements of the displayed content or device.
To make it easier for application and interface designers to migrate to Pure UI, Nokia has prepared templates for certain elements that can be used to quickly create consistent screens. At the same time, Nokia’s new design language supports dark mode – the system completely changes the elements and icons to match the use at night. And, importantly, in the images published by Nokia itself, you can see that Pure UI is used not only on smartphones, but also on smart watches, in the interface of websites, as well as in smart home devices. But, probably, this is only a demonstration of the capabilities of the interface, and not a hint at the launch of new devices.
It is worth recalling that earlier Nokia preferred to use the standard interface of the Android operating system, but the situation has probably changed, since it would be strange to develop Pure UI, spending a lot of resources, and then not use this interface in their own smartphones. But, unfortunately, so far the company has simply shown the design language, but the management is in no hurry to talk about new devices or any release dates at the moment.