Ahead of the imminent release of its new flagship smartphone , OnePlus has announced a closer strategic collaboration with OPPO. The company spoke about the key benefits of this partnership.
OPPO and OnePlus have officially announced the dual brand strategy. As planned, OnePlus will be the pioneer for the combined company’s flagship smartphones. Perhaps the most advanced developments will be tested in OnePlus devices, but so far no details have been provided on this matter. Recall that the merger of the companies was announced last year, and their teams began to work together, which, at least, made it possible to speed up the release of updates.
Under the new agreement, OnePlus products can have zero net profit, which will allow them to offer more benefits at a lower price than competitors. In addition, over the next three years, OPPO will invest 10 billion yuan (about $1.43 billion) in OnePlus technology development. OnePlus smartphones will be sold in stores and serviced at OPPO service centers, but for now this only applies to the Chinese market.