Polaroid, which has been resold more than once, and now owned by the American investment fund Marquette Companies, continues to produce instant cameras, recalling that it is Polaroid that is a symbol and synonym for this technology, and does not intend to give up its positions to numerous new players in this market.
Polariod has just unveiled its next device, the Polaroid Go , “the world’s smallest instant camera with a small 2” screen .
Polaroid Go camera
- Dimensions: 105 x 83.9 x 61.5 mm
- Weight: 530 g (with film), 242 g (without film)
- Body color: white
- Battery: USB rechargeable, lasts 15 cassettes
- Body material: PC + ABS plastic
- Lenses Material: Polycarbonate
- Exposure range: 1 / 125-30 sec
- Aperture values: f / 12 and f / 52
- Focal length: 34mm (35mm equiv.)
- Viewing angles: diagonal – 65.1 °, horizontal – 48.1 °, vertical – 49.1 °
- Flash: built-in, automatic
- Cassette: 16 frames
- Size from photograph: 53.9 x 66.6 mm
- Print field size: 46 x 47 mm
- Development time: 10-15 minutes.
It is clear that there is no need to talk about some kind of super photo capabilities, such cameras are, first of all, an entertainment device and the more convenient it is, and the cost price of a print is cheaper, the more competitive it is in this market.
The Polaroid Go starter kit, which includes a camera and cassette, costs $ 120 and is already available on the company’s US website , although official sales will begin on April 27. A cassette for 16 frames costs $ 20, that is, one print will cost about 100 rubles.