TECHWEEK
During the Galaxy Unpacked event, executives from Samsung, Google and Qualcomm took the stage to announce the partnership. They said they are working to “create a new era of highly immersive digital technologies that blur the line between the physical and virtual worlds.” This partnership leverages Snapdragon XR technology, Samsung hardware products, and Google expertise to create a unified mixed reality platform. Unfortunately, representatives of these companies did not present a finished product or any concept.
Hiroshi Lockheimer, who is in charge of Android and Chrome OS operating systems, noted that Google is investing in both AR and VR, and partnerships with Samsung and Qualcomm will provide cutting-edge hardware and software for next-generation technologies.
Each company will bring its own experience to the creation of the platform, taking the lead in a certain category.
The combination of the three tech giants to work on a mixed reality project looks like an attempt to resist competition from Meta and Apple. Meta has been heavily investing in the metaverse and immersive experience over the past few years, and last year introduced the $1,500 Quest Pro headset. At the same time, Apple remains silent, but, according to rumors, is also preparing to release a mixed reality headset.
In an interview with CNET, the head of Samsung’s mobile business said that the announcement is declarative at the moment, and each company will bring its own experience in creating a mixed reality platform, taking leadership in a certain category.
