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TCL at CES 2023: Advanced TVs, Advanced Home Appliances and Smartphones

TCL has summed up its performance at the CES 2023 Consumer Electronics Show in Las Vegas. The company’s 1,600 m² interactive booth showcased the latest large-sized mini-LED and QLED TVs, gaming monitors, mobile devices, smart home appliances, and more. In the same place, TCL showed its achievements in the field of modern technologies.

Before the start of CES 2023, TCL held a press conference dedicated to the latest corporate events and the announcement of new technologies.

“As a corporately responsible brand, TCL continues to make a meaningful contribution to the development of society as a whole, local communities and the ever-changing environment. TCL is embracing new technologies to drive sustainable manufacturing, and through our #TCL Green global campaign, we aim to inspire more people to join us in protecting the environment and building sustainability. We are also advocating for gender equality and quality education for the next generation through #TCL for Her and other global campaigns,” said Huang Du, Chairman of TCL Electronics.

Directly at CES 2023, TCL introduced a new generation of mini-LED QLED TVs with screen sizes up to 98 inches, allowing you to create a real home theater experience. With its premium XL displays, the company has used more mini-LEDs and implemented over 2,000 local dimming zones, resulting in increased contrast and a peak brightness of more than 2,000 nits. In addition, proprietary light control algorithms help to see every detail in the brightest and darkest areas of the picture.

TCL CES 2023

The company’s booth also featured premium QLED TVs ranging from 75 to 98 inches, featuring Quantum Dot Color, local dimming and high contrast. Especially for gamers, TCL has implemented a low latency function and optimized its panels for next-generation video games. The award-winning RAY DANZ soundbars with Dolby Atmos support deserve special attention.

In the TCL smart home zone, visitors were introduced to FreshIN, an updated technology for air conditioners in 2023. It is based on the patented FreshIN Plus fresh air supply system. According to the company, built-in sensors measure air quality and display the results in real time on the dashboard, while a powerful engine is capable of filling the room with up to 60 m³ of clean air per hour.

TCL CES 2023

Attention was also paid to mobile gadgets. Thus, the TCL 40 series smartphones, including the TCL 40 R 5G, TCL 40 SE and TCL 408 models, were presented at the exhibition. All of them are united by improved NXTVISION display technology, a high-capacity battery and a 50-megapixel camera with artificial intelligence. The TCL 40 R 5G model was equipped with a 7nm processor with support for fifth-generation networks, which made this technology available to as many people as possible.

The company also demonstrated the updated NXTPAPER technology implemented in the TCL NXTPAPER 12 Pro tablet computer. It delivers 100% more brightness than the previous version of NXTPAPER while maintaining image clarity while cutting out harmful blue light to reduce eye strain for the user. In addition, paired with TCL’s signature E-Pen, you get the feeling of drawing on plain paper.

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