Expensive TVs have fallen in price by an average of $ 800 since April

Expensive TVs have fallen in price by an average of $ 800 since April

UBI Research, a market research company, has assessed the price dynamics of 65-inch premium models from Samsung Electronics, LG Electronics and Sony in one of the most popular retail chains in the US in October. It turned out that in comparison with April, prices fell by an average of $800.

Image Source: Samsung

Image Source: Samsung

As global macroeconomic uncertainty continues to rise, TV sales are dropping markedly, which is negatively affecting (for manufacturers) their prices. According to UBI Research, the more expensive the model, the more its price has fallen. For example, the Samsung QN90B QLED TV, which cost $5,000 in April, dropped to $3,800 in October. In the same period, the LG G2 OLED TV dropped from $3,200 to $2,200. The company claims that premium-level TVs usually do not become cheaper in less than a year, so the situation is rather unusual for the market.

Manufacturers of consumer electronics are suffering quite significantly from the current situation, as they have to reduce selling prices amid rising costs due to the depreciation of currencies, in particular the South Korean won and rising logistics costs. Although a surge in sales is expected in the near future due to the start of the World Cup in Qatar and Black Friday on November 25, the profitability of such sales is in big question, especially compared to the past.

The biggest players in the TV market, Samsung and LG, have already begun the season of discounts on basic home appliances and TVs, almost a month before Black Friday.

According to TrendForce , global TV shipments in 2022 are estimated at 202 million units, down 3.8% from 2021, the lowest in 10 years. According to industry sources, the prevailing view is that the decline will continue into 2023, with shipments of 201 million TVs, 0.7% less than expected shipments this year.

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