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Sony Bravia XR Z9J / A90J / A80J • 8K LED TVs with cognitive intelligence

Sony Bravia XR

What does this cognitive intelligence from Sony TVs do ? The Japanese say it goes beyond the conventional artificial intelligence (AI) system, meant to replicate the way people see and hear. When we see objects, we unconsciously focus on certain points. The Cognitive Intelligence XR processor, based on cognitive intelligence, divides the screen into numerous areas and detects where the “focal point” of the image is located.

While conventional artificial intelligence can only detect and analyze elements in the image such as color, contrast and individual details, the new XR Cognitive Processor can analyze a number of elements simultaneously, just as the human brain does. In this way, all the elements are adjusted in close correlation with the others for the best final result, so that all the action in a scene is synchronized and full of life – something that standard artificial intelligence cannot do.

Also read: Transparent OLED TV from Xiaomi

The XR Cognitive Processor can also analyze the position of the sound in the signal so that the sound matches the action on the screen perfectly. Moreover, it turns any sound into a 3D surround experience to give the impression of realism characterized by an immersive soundscape. The new processor learns, analyzes and understands an unprecedented amount of information and intelligently optimizes every pixel, frame and scene for the most realistic images and sounds that Sony has ever delivered.

Key specifications of the Sony BRAVIA XR series models:

  • BRAVIA CORE: Bravia Core is a streaming service that promises high quality movie playback. It is pre-installed on all models in the BRAVIA XR series, and users can enjoy a selection of premium SPE titles, both the newest and classic titles, as well as the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to have Pure Stream ™ technology, which achieves an almost perfect UHD BD quality equivalent to 80 Mbps streaming.
  • Google TV: The new TVs also offer Google TV, a completely new entertainment experience that brings together movies, series, LIVE TV shows and more through applications and subscriptions and organizes them for each user. They can easily find something to watch thanks to personalized recommendations and can select their favorite series and movies in a single Watchlist, to keep track of the content viewed. Users can also add items to the Watchlist on their phone or laptop through Google Search.
  • HDMI 2.1 compatibility: All BRAVIA XR TVs will have HDMI 2.1 compatibility , including 4K 120fps, variable screen refresh rate (VRR), Auto Low Latency Mode (ALLM) and eARC, offering better resolutions and a number of frames per second enhanced, ideal for state-of-the-art gaming.
  • Sound-from-Picture Reality Technology: In addition to the best image quality in its class, the new XR Cognitive Processor also delivers incredible sound through Sound-from-Picture Reality technology, which aligns the position of the sound with the images on the screen for to offer a unique and lively experience.
  • Hands-Free voice features: With the built-in voice control feature on Sony TVs with Google TV, users can set aside the remote and use only their voice to search for entertainment, receive answers, and control their TV and smart home devices .
  • Smartphone compatibility: With Google Assistant and Amazon Alexa compatible devices, users can watch and manage videos on YouTube, via Google Home, or change the channel and adjust the volume, also thanks to Google Home and Amazon Alexa.

Delivers creative intent: New models will continue to deliver creative intent with Netflix Calibrated Mode, offering Netflix content in the same quality as studio, and IMAX Enhanced that offers remastered image and sound according to IMAX standards, and IMAX Enhanced Mode – full optimized for movie playback.

The new BRAVIA XR series includes the 8K LED models MASTER Series Z9J, MASTER Series A90J and A80J OLED, but also the X95J and X90J 4K LED models.


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