Samsung S95B: Will this be the most popular TV to buy in 2022?

samsung s95b

Back in January at CES 2022, there wasn’t a single variant of the “fresh” OLED TV on display at Samsung’s stand. But the South Korean brand, when discussing this issue, made it clear that the first such model will appear soon. Now you can already tell something about the new series.

Samsung will introduce its first QD-OLED TV in the second quarter. Most likely, this will happen in May 2022. The new models use the well-known OLED technology and quantum dot technology. A series of TVs has received the designation Samsung S95B and will be presented in two diagonals of 55 and 65 inches. Consider a review of the Samsung QE65S95B QD-OLED TV as a representative of this line.

Samsung S95B Preview

An interesting fact is that Samsung doesn’t use “QD-OLED” as a term, unlike Sony. The reason lies in the competition. After all, LG also uses the designation OLED, and Samsung is going to compete directly with this brand.

The Samsung S95B OLED, as the company calls it, combines the performance of a “Neural Quantum 4K” processor with the intelligence of the Tizen platform. Added “Samsung Object Tracking Sound” and “Q-Symphony” with Dolby Atmos to the specification. All this is done in a slim LaserSlim design. In addition, the S95B series received an increase in the peak brightness of the OLED matrix.

samsung s95b
samsung s95b


The design decision seems to be inspired by last year’s Samsung QN800A series , if we look at the Samsung QE65S95B model from the front. This attractive and elegant design is made using frameless technology. She received the name “4 Bezel-less”. The S95B screen is supported by a central massive stand. Color scheme Carbon Silver.

The back of the Samsung QE65S95B TV is a flat panel for the most part. In the center is a relatively small protruding body, where the filling of the TV is located. On the right side of the system unit there are interfaces that are directed sideways and down. There are no height or tilt adjustments for the Space Carbon stand.

A distinctive feature of the S95B series from Samsung can be called a built-in anti-reflective screen coating. Previously, OLED TVs have not been equipped with such anti-glare, which really copes so well with ambient lighting. Subjectively, the difference with the usual OLED version is well felt. As we know, screen reflections have always been the biggest problem with OLED TVs. That is why the Samsung S95B offers a “new approach” to this problem.

As for the installation on the wall of Samsung S95B series TVs, the VESA mount is not included in the delivery package. A wall mount that is a few millimeters thick is being developed to allow the QE65S95B to be mounted as close to the wall as possible. From various sources, such a VESA mount is said to cost $120.

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The interface part of the Samsung 65S95B TV, as expected, received four HDMI 2.1 ports . By the way, all Samsung 2022 TVs starting with the QLED Q70B series, that is, all models with a 100Hz panel, have a total of four full HDIM 2.1 interfaces. Accordingly, HDMI 2.1 features such as ALLM, eARC and VRR are present. In addition, there is a built-in triple tuner, a pair of USB 2.0, Ethernet, Wi-Fi and S / PDIF output. There is a slot for the CI+ module.


The display matrix has a maximum refresh rate of 100 or 120 Hz (varies by region), which is used with one of four HDMI 2.1 interfaces. The specifications indicate that the native frequency of the matrix can reach 144 Hz. Unlike conventional OLED panels from LG, Sony, Philips, which use a WRGB display (white, red, green, and blue sub-pixels), Samsung’s S95B series offers a “pure” RGB OLED display.

Thus, red, green, and blue sub-pixels are available for each pixel. The light emitting base is a layer of blue OLED emitters, each of which has a green and red filter with quantum dot material. Therefore, the color display has the ability to display real colors at peaks of brightness without distortion.

Peak brightness 1500 nits

According to the manufacturer, the Samsung S95B OLED TV should provide a peak brightness of 1500 nits. This is certainly a positive factor for high-quality playback. Although, if we approach these statements from the technical side, we see that this brightness is available only in a small 5% window. The average brightness of the entire panel has also been increased. This review item of the Samsung S95B may be updated after testing new models.

New processor and new OS Tizen

Samsung’s new S95B OLED TV features a new, improved “Neural Quantum 4K” image processor with a built-in color perception map. How big the differences from the previously advertised and used GPUs will be, you can find out a little later during testing.

Either way, the heart of Samsung’s S95B TV effortlessly handles 4K@120Hz video signals, including HDR. In addition to HDR10, High Dynamic standards include HLG, HDR10+ and HDR10+ Adaptive. Game mode in HDR10+ is supported by the new model. Everything is managed using the updated intuitive Tizen 6.5 platform.

The operating system now has a full screen menu. This provides better user control. The real reason for a “full size menu” is the space that is filled with sponsored content or ads. And the income generated from such “inserts” is quite solid for a TV manufacturer.

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Dolby Atmos encoded audio

The soundtrack on TVs is always a “slippery” topic. For the S95B series, there are updates in this subtext. The Samsung 65S95B 4K OLED TV, like many other 2022 TVs, now seamlessly handles Dolby Atmos directly on the device. This means Dolby Atmos soundtracks from Netflix, Disney+ and more can be played directly on the 65S95B.

The upward-firing speakers in the Samsung 65Q95B provide room-filling sound “out of the box.” And this is another positive development. Dolby Atmos processing works in conjunction with the “Q-Symphony” feature, which combines the sound of TV speakers and compatible soundbars. Yes, in addition, the Samsung Object Tracking Sound feature returns in new models.

Wireless Dolby Atmos

As a bonus, Dolby Atmos 3D audio can be streamed via eARC to compatible soundbars and AV receivers via HDMI with channel return. Also new is the wireless transmission of Dolby Atmos signals to Samsung soundbars that support this feature. Unfortunately, the signal is not transmitted in Dolby TrueHD format. But streaming providers don’t usually carry audio in this format.

Samsung S95B price
As for the price of the Samsung S95B TV series, the new models are expected to arrive in stores in May 2022. As we mentioned earlier, the series will be available in two sizes, 65 and 55 inches. These are the European models Samsung QE65S95BAU and Samsung QE55S95BAU. There is an opinion that the novelty will not be too expensive.

Models for the US market are the $2,200 Samsung QN55S95BAFXZA and the $3,000 Samsung QN65S95BAFXZA. These price tags are recommended on the official Samsung website. Amazon is already accepting pre-orders for the new S95B models. For the European market, Samsung is still in the process of negotiating pricing as of mid-March 2022.


Indeed, considering the Samsung S95B, there are several positive points to be noted. For example, the native TV matrix frequency of 144 Hz is mentioned for the first time, which we have previously seen only in monitors. Let’s say that this is the maximum at the moment. But 100 or 120 Hz at VRR also deserves attention.

In addition, Samsung’s S95B series got rid of the WRGB type panel. In many past reviews, our readers pointed out the craftiness of manufacturers in this regard. In the new premium S95B series, the manufacturer got rid of the One-Connect-Box. Now it’s a “standard” TV. It is impossible not to take into account the built-in sound system with support for Dolby Atmos and a total power of 60 watts.

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